Every campaign in the selected range and platform, ranked by whichever metric you choose. ROAS is platform-reported conversion value divided by platform spend: it is an attribution weight for comparing campaigns against each other, never a company sales figure, and it is not comparable to NetSuite revenue. Awareness and consideration campaigns are marked and should be judged on reach, clicks and CPC, not ROAS. Click a Meta campaign to break it out by individual ad.

Ad type All Goal All Conversion only Awareness & consideration only Loyalty / remarketing only Sort by SpendImpressions ClicksCTR CPCPlatform ROAS Platform conv. value Show Top 20Top 10Top 50All

Cost per click, highest first. Floor: at least $250 spend and 25 clicks in the selected range, so a low-volume campaign cannot top the list on a rounding artifact. ROAS is platform-reported, not GA4 sales.

SEMrush organic visibility index per ecom site (share of clicks won across the tracked keyword set, 0-100). Higher is better. Follows the brand toggle above.

Commercial keywords where competitors outrank us or we sit on page 2, ranked by estimated monthly value (volume x CPC). Follows the brand toggle above; matched to DLG product vocabulary. Click Brief to start the content pipeline.

Pages returning a 4xx status (including 404s) found by the SEMrush Site Audit crawl, per ecom site. Google Search Console exposes no API for its 404 report, so this crawler figure is the automatable proxy. Snapshots run monthly; the prior-month column fills once a second monthly crawl lands.

One row per ecom site, combining every technical SEO source HIGHBEAM tracks: SEMrush Site Audit health, Lighthouse lab scores, Google Merchant Center product approval, and Google Search Console clicks (last 30 days vs the prior 30).

DLG's three ecom sites (highlighted) versus the strongest tracked rivals, ranked by SEMrush estimated organic traffic, with organic keywords and Authority Score. Snapshot refreshes weekly.

*Currently only displaying Headlight Revolution data

Informational keywords matched to DLG product vocabulary, from competitor gaps + striking-distance search queries. Write new articles against these.

Overall SEMrush AI Visibility index (0-100): the share of AI answers (ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity) that mention or cite the brand.

SEMrush AI visibility per brand on each AI surface (separate from the GA4 AI-referral charts below).

Per-brand SEMrush AI Visibility index with the underlying counts: brand mentions, citations, cited pages, and the AI-answer monthly audience. Latest weekly snapshot.

Source: review_snapshots (BirdEye API for Google/BBB/Facebook/Superpages, Chrome scrape for Yelp/Trustpilot/BBB-metadata Monday 8 AM).

Each DLG brand's estimated organic traffic across the recent weekly SEMrush snapshots, versus the average of the top 5 tracked competitors. Rising DLG lines mean we are gaining ground.

Pick one DLG brand and one competitor to see the overview gap, the keywords where they outrank us (their position versus ours), and their strongest pages. Only deep-tracked competitors carry this level of detail.

Our brand: Competitor:

Competitors ranked by estimated monthly paid cost and paid keywords, the clearest signal of who is spending to compete for our terms. DLG brands highlighted. SEMrush estimates, not actual ad spend.

Weighted exposure across all channels. Higher = more potential customers reached.

Revenue basis: NetSuite recognized net revenue from the DLG Daily Report (channel_revenue_monthly). This is REVENUE, distinct from the GA4 SALES numbers used on other pages. Target basis varies by month (AOP / Reforecast / Budget), shown in the column header. The current month shows month-to-date actuals.

Units basis: NetSuite order lines (public.customer_purchases), product lines only, quantity in the sale unit (a headlight set counts as 1), by order date. These are units ORDERED, not shipped, and gross of returns (NetSuite carries no refunds in this feed). Wheel Pros Distribution orders are not in the NetSuite order-line export, so Wheel Pros units show n/a and are not in any total or chart. Wholesale includes the older dlgb2b.com storefront, which is the same channel. eBay Retail and eBay Closeout are one eBay channel in this data. Employee, GTR, Xenon Depot and Profile orders are excluded. Order-line history starts 2024-01-01.

On 7/20/2026 MAP prices were permanently reduced on 56 SKUs across three families: 23 Morimoto XB / XB Hybrid headlight SKUs (cuts 2.5-30%), 15 Morimoto 2Stroke 4.0 bulb SKUs (cuts 31-43%) and 18 S-V.4 bulb SKUs (cuts 5-14%). Average cut 16.1%. Two views: vs Days Before compares each day since the change against an equal number of days immediately before it (symmetric windows). vs Custom Baseline compares the full period since 7/20 against any earlier date range you pick; unequal window lengths are compared as average per-day rates.

Dollar basis: NetSuite order value from public.customer_purchases (product lines only, all 11 sales channels, history from 2024-01-01). The Order value figures on this page EXCLUDE tax and freight and are BEFORE discounts, because discount lines are stripped when the data is loaded. NetSuite carries no refunds and does not know which orders shipped, so this is not realized revenue. It is also not the GA4 SALES number: never add the two together. GA4 was removed from this page on 2026-08-20 because on these 56 SKUs it captured only about 23% of the units NetSuite recorded on the same three storefronts, with coverage swinging between 17% and 33% month to month. A MAP cut lowers the average selling price, so dollars can lag even when units accelerate; units are the primary sell-faster signal. Confounds: the 20% off bulbs and off-road promo (7/11-7/31) overlaps the post window for the bulb families; the July 4th sale (6/21-7/10) lands in the symmetric Before window once the window is 10 days or longer; and 4 XB SKUs (LF508, LF508-A, LF503.2-ASM, LF503.2-A-ASM) are on inventory QC hold until about September, which suppresses their sales regardless of price. A custom baseline carries its own promo context: check the Events page for what ran in the window you picked. Unequal window lengths are compared as average per-day rates. Baselines longer than 6 weeks draw as weekly averages per day in the chart, and dashed lines mark each period's average daily units. Baseline velocity is the monthly unit average for January through April 2026, per the source cell comment on the velocity column of the 7/20 price file (John Tobias, "Jan 26 - April 26"). That is a pre-summer window, so vs Trailing Pace carries a seasonality mismatch against a July post-window and should not be read as a clean expectation; vs Approved Case is the fairer test because that forecast was made for the post-change period. Days with no row in GA4 count as zero sales.

Upload a one-off analysis or ad-hoc report to the Misc Reports section below. PDF files only.

Reports published by the automated chain (stored in the private reports bucket, indexed in the report locker, posted to #online-intelligence). Monthly Ecommerce SEO Health generates on the 5th of each month. GA4 website sales basis.

Ecommerce and marketing performance reports generated every Monday. KPIs vs targets and PY, paid advertising, email, blog, search, and competitive overview.

Competitor activity reports generated every Tuesday. New pages, blog articles, products, promotions, pricing changes, and social listening for named competitors.

Comprehensive monthly ecommerce and marketing performance review. All KPIs graded against targets and prior year with strategic analysis. Generated on the 1st of each month.

Lighting industry market intelligence with TAM sizing, share of voice, competitive positioning, social listening, and strategic recommendations. Generated on the 1st of each month.

Paid advertising efficiency analysis covering Blended Efficiency Ratio, Incremental Contribution, New Customer Acquisition Cost, and Google vs Meta platform comparison with diminishing returns thresholds, scenario projections, and recommended spend ranges per brand. Generated monthly.

One-off analyses and ad-hoc reports. Upload using the form above.

Analyze any website for Technical SEO, On-Page SEO, Site Speed, User Experience, and Ecommerce Readiness. Reports are generated as PDFs, uploaded to Google Drive, and a link is posted to #online-intelligence in Slack.

Run Report

Enter any URL and click Run Report. The report generates as a PDF and a link is posted to #online-intelligence in Slack. Reports typically complete within a few minutes.

Brand and competitor URLs for reference.

Category	Weight	Data Sources
Technical SEO	25%	robots.txt, sitemap, canonical tags, structured data, HTTPS, redirects
On-Page SEO	25%	Title tags, meta descriptions, headings, alt text, OG tags, content quality
Site Speed	20%	Google CrUX (LCP, INP, CLS, FCP, TTFB), Lighthouse Performance score
User Experience	15%	Lighthouse Accessibility, mobile usability, viewport, lazy loading
Ecommerce Readiness	15%	Product schema, price display, reviews, breadcrumbs, trust signals